short description

So far the Orange project has been challenging in the way, that lots of idea or concepts have been already used and it has been really difficult to come up with a brilliant idea that would work for the Orange brand. I have done lots of research into Orange campaigns and advertising, so I would find out what kind of style the brand represents.
I have concentrated on few keywords that have been delegated to us, such as new directions, bigger network or your groups and tried to work on an interesting outcome, playing around with shapes and techniques. Having dropped few ideas that I though would work, I decided to focus on bigger network theme. Thinking of the network I have come to a concept of a spider web that connects all the little paths, which lead to the Orange brand.” All the roads lead to Orange”.