new compositions

A3 layout

short description

So far the Orange project has been challenging in the way, that lots of idea or concepts have been already used and it has been really difficult to come up with a brilliant idea that would work for the Orange brand. I have done lots of research into Orange campaigns and advertising, so I would find out what kind of style the brand represents.
I have concentrated on few keywords that have been delegated to us, such as new directions, bigger network or your groups and tried to work on an interesting outcome, playing around with shapes and techniques. Having dropped few ideas that I though would work, I decided to focus on bigger network theme. Thinking of the network I have come to a concept of a spider web that connects all the little paths, which lead to the Orange brand.” All the roads lead to Orange”.

sketchbook

Brainstorming sessions

For the last few days I have been thinking and thinking and thinking and coming up with hundreds of different ideas and concepts for the orange brief ,searching for the one that would be the best suitable and eye-catching.I went through various areas of inspiraton...starting with oranges...fruits.....nature.....annimals.....creatures....people.....vehicles.....mean of communication.......games....toys.....basically everything what I found around me.I couldnt stick to one idea because I atomatically I started thnking of a new one,perhaps, better one ????? Well.....at this stage I just decided to get along with one concept and develop it further through experimentation.

bigger network

The orange made of the puzzels ( the orange customers) represents the orange network.The orange is a magnet which attracts missing puzzles,creating a bigger network.

orange experiment

Thinking of babushka and how she would fit into my project's requirements , I was disturbed by an idea with oranges and puzzels...fitting pieces of an orange which have a shape of a puzzle......maybe I could use the shapes creating a "nesting system" ---> a set of similar objects of graduated sizes, made so that each smaller one fits into the next in size....------> Ive decided to experiment a little and see what Id come up with.......

Babushka=Matryoshka

A matryoshka doll (Russian: матрёшка, IPA [mʌˈtrʲoʂkə]) or a Russian nested doll (also called stacking dolls or Babushka dolls) is a set of dolls of decreasing sizes placed one inside another. The plural form matryoshki is used when referring to more than one doll.
A set of matryoshki consists of a wooden figure which can be pulled apart to reveal another figure of the same sort inside. It has in turn another figure inside, and so on. The number of nested figures is usually six or more. The shape is mostly cylindrical, rounded at the top for the head and tapered towards the bottom, but little else; the dolls have no hands (except those that are painted). The artistry is in the painting of each doll, which can be extremely elaborate.
Matryoshki are often designed to follow a particular theme, for instance peasant girls in traditional dress, but the theme can be almost anything, ranging from fairy tale characters to Soviet leaders.

HISTORY
Matryoshki are a relatively new Russian handicraft; the first one dates from 1890, and is said to have been inspired by souvenir dolls from Japan. However, the concept of nested objects was familiar in Russia, having been applied to carved wooden apples and Easter eggs; the first Fabergé egg, in 1885, had a nesting of egg, yolk, hen, and crown.
The story goes that Sergei Maliutin, a painter from a folk crafts workshop in the Abramtsevo estate of a famous Russian industrialist and patron of arts Savva Mamontov, saw a set of Japanese wooden dolls representing Shichi-fuku-jin, the Seven Gods of Fortune. The largest doll was that of Fukurokuju, a happy bald god with an unusually tall chin. It nested the six remaining deities. Inspired, Maliutin drew a sketch of a Russian version of the toy. It was carved by Vasiliy Zvezdochkin in a toy workshop in Sergiyev Posad and painted by Sergei Maliutin. It consisted of eight dolls; the outermost was a girl in an apron, then the dolls alternated between boy and girl, with the innermost – a baby.
In 1900, M.A. Mamontova, the wife of Savva Mamontov, presented the dolls at the World Exhibition in Paris and the toy earned a bronze medal. Soon, many other places in Russia started making matryoshki of various styles.

Ive been thinking of how I could represent the future in design....For me future is technology and the fast development of new electronic gagets or any electonical equipment used for communication.Immediately I thought of Japan or China where the technical development is fast and advanced.maybe I could use a Japanese character to represent one of the key words for orange???Ive research into japanese art and design ...... then I realised that when I was a kid in Poland we had this funny wooden figure,called babushka doll,which I believe that came from Russia.They also call it "matryoshka".A set of matryoshki consists of a wooden figure which can be pulled apart to reveal another figure of the same sort inside. It has in turn another figure inside, and so on.I really like the idea of openning the first,biggest babushka and finding smaller one inside,which you can open again and see another babushka inside the previous babushka........its sort of chain,connection.....network?????

orange design research

sketchbook's ideas

orange mockups

Optimistic Orange

Optimistic Orange is a project where we are meant to produce images using illustration, or any other method of our choice, based around the theme Optimism.We have to create optimistic images based upon one or more of the following words ->fast ->new direction ->bigger networks ->hero ->evenings and weekends ->upgrade -> mobile phones and internet-> your group ->register ->visit ->celebrity ->books ->data & technology ->charity & community ->caring for the environment.
we can use whatever image making technique - illustration, collage, model making,but avoid using words and use the core of Orange colour palette of black,white,grey and orange.Our work does not need to include the Orange logo.